Principals – A primary school caterer
and sub-brand of Harbour & Jones,
a food catering and hospitality company in London.
The character illustrations were designed to be included in Principals marketing collateral. Each character was used to educate students and encourage them to take part in growing their own vegetable and fruit patches in school.
An example of a marketing poster that includes one of the vegetable characters. This teaches primary school children where the vegetable or fruit comes from (i.e.. tree, ground) and encourages them to eat healthy.
A proposed snapshot that includes all food related days in a single calendar year. This snapshot is included in multiple tenders for winning potential clients.