Madras Link Junior is a home
& living brand for children.
The junior range includes cushions, throws, wall decor, rugs and lamps.

The branding revitalisation
keeps some of the same elements
from the Madras Link brand but with a rustic style and a neutral colour palette.


Other ideas show the exploration of making sure the right colour could match the colour palette in the textile design. The rustic look was definite direction for the new children’s range.


Swing tag and labelling also needed to be clean and simple in design in order to suit each textile design on the cushions and throws.